About a month ago, Mark Zuckerberg announced an innovative new advertising campaign that was to be used on the internet socializing site, Facebook. The new idea for advertising would have advertisements paired up with pictures and names of friends on Facebook that enjoy or purchase whatever the ad was selling. The problem is an old New York law that finds placing real people into advertisements without payment or consent unlawful. What is truely alarming is that there is only one law in place in this country that challenges such blatent privacy breaches. If a large companny such as Facebook wants to start putting people's pictures onto advertisements without payment or consent, more people need to stand up, despite the popularity of the company.
Every year the money invested into advertising, both virtual and in the material world, increases. It is true that consumers become desensitized to certain forms of advertising and new forms need to be utilized, but to what point? The line must be drawn so that personal privacy is protected. The driving power of capitalism and the almightly dollar has the force to trample the individual if the general population allows it to. But the general population must not allow it to, for the sake of personal freedoms.
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